Using Communication TheoryUsing Communication Theory



An Introduction to Planned Communication Sven Windahl, Benno Signitzer, Jean T Olson. This broad - ranging textbook provides a clear and comprehensive introduction to using communication theory in real - life communication activities .

Author: Sven Windahl

Publisher: SAGE

ISBN: 0803984316

Category:

Page: 260

View: 843

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

Using Communication TheoryUsing Communication Theory



Commonsense theory originates in our own experiences and guides us through everyday life, including the professional part of it. Communication planners cannot, even if they are committed to relying on scientific theory, ...

Author: Sven Windahl

Publisher: SAGE

ISBN: 9781446205129

Category:

Page: 312

View: 438

"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change." - Denis McQuail, Professor Emeritus, University of Amsterdam "Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning." - Larsåke Larsson, Örebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises. Apply their own experiences to theory through prompts to reflection. Consolidate their learning with highlighted definitions and lists of key terms. Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

Using Communication TheoryUsing Communication Theory



In today's landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

Author: Sven Windahl

Publisher: SAGE Publications Limited

ISBN: 141294838X

Category:

Page: 312

View: 835

"There is nothing so practical as a good theory" - Kurt Lewin What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard though all the noise. The second edition of this best-selling textbook has been updated with the student firmly in mind. With extensive new learning features that directly engage with the practical side of theory, students will: " Practice what they learn with activities and exercises " Apply their own experiences to theory through prompts to reflection " Consolidate their learning with highlighted definitions and lists of key terms " Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the practice and experience of planning effective communication, Using Communication Theory provides indispensable insights into the practical nature of communication theory. In today's landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

Encyclopedia of Communication TheoryEncyclopedia of Communication Theory



audience theory today, all the traditions outlined above are still with us, although in mutually modified forms, and they offer themselves for the qualified ... Using communication theory: An introduction to planned communication.

Author: Stephen W. Littlejohn

Publisher: SAGE

ISBN: 9781412959377

Category:

Page: 641

View: 592

With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry

Applied Communication Theory and ResearchApplied Communication Theory and Research



Do training programs really make managers more effective in communicating with their subordinates? ... Applied communication research is the use of theory and method to solve practical communication problems.

Author: H. Dan O'Hair

Publisher: Routledge

ISBN: 9781136691041

Category:

Page: 392

View: 663

This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.

Applying Communication Theory for Professional LifeApplying Communication Theory for Professional Life



Again, O'Keefe's (1988, 1997) theory suggests that individuals tend to operate using one of three MDLs. Users of expressive MDLs view communication primarily as a means of sharing their unique feelings, beliefs, and ideas.

Author: Marianne Dainton

Publisher: SAGE

ISBN: 9781412976916

Category:

Page: 265

View: 246

Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners. Particular emphasis is placed on theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication.

Exploring Communication TheoryExploring Communication Theory



... and eye contact.61 In contrast, divergence is the process of using verbal or nonverbal behavior to differentiate oneself from others.62 CAT draws a ention to the ways in whi people accommodate to others using communication.

Author: Kory Floyd

Publisher: Taylor & Francis

ISBN: 9781000591040

Category:

Page: 426

View: 560

Continuing its engaging and readable approach, this second edition presents an overview of the major theories within the discipline of communication studies inclusive of the three major paradigms of social scientific, interpretive, and critical. Each member of the author team writes from his or her area of expertise, giving readers further insight into how the theory is applied to research within communication studies. With extensive pedagogical features, the text underscores key concepts and links them to students’ own communication studies scholarship and everyday lives. Key updates for this edition include updated examples and discussions around theories to give students a deeper understanding; explorations of Black Lives Matter and intersectionality; and new pedagogical features in line with Bloom’s taxonomy. This book is ideal as a core text for undergraduate courses in communication theory. Online resources also accompany the text: an instructor manual, test bank, lecture slides, and author introduction videos. Please visit www.routledge.com/9781032015194 to access the materials.

Human Communication Theory and ResearchHuman Communication Theory and Research



Subsequent communication may strengthen , blunt , or negate initial impressions . Although he acknowledged the value of using social exchange as a theoretical underpinning , Berger cautioned that it focuses on outcomes and not on ...

Author: Robert L. Heath

Publisher: Routledge

ISBN: 9781135677060

Category:

Page: 464

View: 855

Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication. The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories. Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.

Marxist Humanism and Communication TheoryMarxist Humanism and Communication Theory



theory. of. communication. 2.1 Introduction 2.2 Communication 2.3 Ideology 2.4 Technology 2.5 Conclusion Literature ... Together with other Institute members such as MaxHorkheimer, he emigrated to the USA in 1934 after Hitler had come ...

Author: Christian Fuchs

Publisher: Routledge

ISBN: 9781000345537

Category:

Page: 310

View: 178

This book outlines and contributes to the foundations of Marxist-humanist communication theory. It analyses the role of communication in capitalist society. Engaging with the works of critical thinkers such as Erich Fromm, E. P. Thompson, Raymond Williams, Henri Lefebvre, Georg Lukács, Lucien Goldmann, Günther Anders, M. N. Roy, Angela Davis, C. L. R. James, Rosa Luxemburg, Eve Mitchell, and Cedric J. Robinson, the book provides readings of works that inform our understanding of how to critically theorise communication in society. The topics covered include the relationship of capitalism, racism, and patriarchy; communication and alienation; the base/superstructure-problem; the question of how one should best define communication; the political economy of communication; ideology critique; the connection of communication and struggles for alternatives. Written for a broad audience of students and scholars interested in contemporary critical theory, this book will be useful for courses in media and communication studies, cultural studies, Internet research, sociology, philosophy, political science, and economics. This is the first of five Communication and Society volumes, each one outlining a particular aspect of the foundations of a critical theory of communication in society.