Understanding Digital IndustryUnderstanding Digital Industry

These proceedings compile selected papers from presenters at the Conference: Managing Digital Industry, Technology and Entrepreneurship 2019 (CoMDITE 2019) which was held on July 10-11, 2019.

Author: Siska Noviaristanti

Publisher: Routledge

ISBN: 9781000038033


Page: 412

View: 572

These proceedings compile selected papers from presenters at the Conference: Managing Digital Industry, Technology and Entrepreneurship 2019 (CoMDITE 2019) which was held on July 10-11, 2019. There are 122 papers from various universities and higher educational institutions in Indonesia and Malaysia. The main research topics in these proceedings are related to: 1) Strategic Management and Ecosystem Business, 2) Digital Technology for Business, 3) Digital Social Innovation, 4) Digital Innovation and Brand Management, 5) Digital Governance, 6) Financial Technology, 7) Digital and Innovative Education, 8) Digital Marketing. 9) Smart City, 10) Digital Talent Management, and 11) Entrepreneurship. All the papers in the proceedings highlight research results or literature reviews that will both contribute to knowledge development in the field of digital industry.

Understanding Digital MarketingUnderstanding Digital Marketing

This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry.

Author: Damian Ryan

Publisher: Kogan Page Publishers

ISBN: 9781789666021



View: 619

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

Understanding Digital CultureUnderstanding Digital Culture

Industry. Convergence. Once the deregulatory groundwork had been laid, ... of technological developments (digital convergence and increasingly powerful ...

Author: Vincent Miller

Publisher: SAGE

ISBN: 9781526416698


Page: 344

View: 193

From profiling databases and mashups to cybersex and the truth about social networking, Miller's insightful second edition traces the pervasive influence of 'digital culture' throughout contemporary life. He integrates socio-economic understandings of the 'information society' with the cultural studies approach to production, use, and consumption of digital media and multimedia. Still refreshingly readable and packed with new examples; Understanding Digital Culture: Includes new and updated material on work and commodity production in digital capitalism, "slacktivism", industrial espionage and major bank hacks, the rise of mobile dating apps, and cyber-bullying alongside trolling. Unpacks how the information society is transforming and challenging traditional notions of crime, resistance, war and protest, community, intimacy and belonging. Crosses disciplines to give a balanced account of the social, economic and cultural dimensions of the information society. Illuminates the increasing importance of mobile, wireless and converged media technologies in everyday life. Charts the changing cultural forms associated with new media and its consumption, including music, gaming, microblogging and online identity. Illustrates the above through a series of contemporary, in-depth case studies of digital culture. This is the perfect text for students looking for a full account of the information society, virtual cultures, sociology of the Internet and new media.

Understanding Digital GamesUnderstanding Digital Games

Cornford, J., Naylor, R. and Driver, S. (2000) 'New media and regional develop- ment: the case of the UK computer and video games industry', in A. Giunta, ...

Author: Jason Rutter

Publisher: SAGE

ISBN: 9781847877666


Page: 272

View: 277

There are an increasing number of courses on digital games and gaming, following the rise in the popularity of games themselves. Amongst these practical courses, there are now theoretical courses appearing on gaming on media, film and cultural studies degree programmes. The aim of this book is to satisfy the need for a single accessible textbook which offers a broad introductions to the range of literatures and approaches currently contributing to digital game research. Each of the chapters will outline key theoretical perspectives, theorists and literatures to demonstrate their relevance to, and use in, the study of digital games.

Understanding Digital MarketingUnderstanding Digital Marketing

Marketing Strategies for Engaging the Digital Generation Damian Ryan, ... In the first edition of UDM (written in 2007—08) we asked some of the industry's ...

Author: Damian Ryan

Publisher: Kogan Page Publishers

ISBN: 9780749464288


Page: 288

View: 386

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Understanding Digital PhotographyUnderstanding Digital Photography

Matrix metering has become the standard in the digital industry. and it's all made possible by a computer chip. In Nikon's case, a chip was programmed with ...

Author: Bryan Peterson

Publisher: Amphoto Books

ISBN: 9780817400286


Page: 160

View: 700

Using his popular bad image/good image pairings of real-life examples, Bryan Peterson takes the reader through all the techniques needed to succeed with digital photography in every popular genre: nature, people, sports, interiors, travel, low-light conditions, travel, weather, commercial portraits, macro, and wildlife—even how to use creative tricks such as reflections. As a bonus, Peterson explains, in straightforward text, the techniques of Photoshop as well as the basics of publishing, printing, and archiving and storing for personal or professional use. Full of great examples for beginners and serious photographers, Understanding Digital Photography makes it easy to create great digital pictures every time.

Understanding Digital LibrariesUnderstanding Digital Libraries

After memory chips and software, contentin digital form maybe another industry which countries target as a way of gaining international advantage.

Author: Michael Lesk

Publisher: Elsevier

ISBN: 0080481515


Page: 456

View: 142

This fully revised and updated second edition of Understanding Digital Libraries focuses on the challenges faced by both librarians and computer scientists in a field that has been dramatically altered by the growth of the Web. At every turn, the goal is practical: to show you how things you might need to do are already being done, or how they can be done. The first part of the book is devoted to technology and examines issues such as varying media requirements, indexing and classification, networks and distribution, and presentation. The second part of the book is concerned with the human contexts in which digital libraries function. Here you’ll find specific and useful information on usability, preservation, scientific applications, and thorny legal and economic questions. Thoroughly updated and expanded from original edition to include recent research, case studies and new technologies For librarians and technologists alike, this book provides a thorough introduction to the interdisciplinary science of digital libraries Written by Michael Lesk, a legend in computer science and a leading figure in the digital library field Provides insights into the integration of both the technical and non-technical aspects of digital libraries

Understanding Digital CinemaUnderstanding Digital Cinema

Founded in 1922 as the trade association of the American film industry, the MPAA has broadened its mandate over the years to reflect the diversity of an ...

Author: Charles S. Swartz

Publisher: Taylor & Francis

ISBN: 9780240806174


Page: 327

View: 718

* An overview of digital cinema system requirements * Post production work flow * Color in digital cinema * The digital cinema mastering process * Fundamentals of compression * Security * Basics of audio * Digital distribution * Digital projection technology * Theater systems * The international perspective: Views from Europe, Asia and Latin America * A realistic assessment of the future of digital cinema With contributions by: Richard Crudo, President, American Society of Cinematographers Leon Silverman, Executive Vice President, Laser Pacific Media Corporation Charles Poynton, Color Scientist Chris Carey, Senior Vice President, Studio New Technology, The Walt Disney Studios Bob Lambert, Corporate Senior Vice President New Technology & New Media, The Walt Disney Company Bill Kinder, Pixar Animation Studios Glenn Kennel, DLP Cinema Peter Symes, Manager, Advanced Technology, Thomson Broadcast & Media Solutions Robert Schumann, President, Cinea, Inc., -

Understanding Digital MarketingUnderstanding Digital Marketing

One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing.

Author: Damian Ryan

Publisher: Kogan Page Publishers

ISBN: 9780749471033


Page: 432

View: 162

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.

Understanding Digital HumanitiesUnderstanding Digital Humanities

Decadesof transformation (of an industry, ofa craft, of materials and techniques) lie betweenthe production processes historically associated with the book ...

Author: D. Berry

Publisher: Springer

ISBN: 9780230371934


Page: 318

View: 681

Confronting the digital revolution in academia, this book examines the application of new computational techniques and visualisation technologies in the Arts & Humanities. Uniting differing perspectives, leading and emerging scholars discuss the theoretical and practical challenges that computation raises for these disciplines.

Understanding Digital EventsUnderstanding Digital Events

Bergson, Whitehead, and the Experience of the Digital David Kreps ... So, try as I might to move on from working in the music industry, I kept on being ...

Author: David Kreps

Publisher: Routledge

ISBN: 9780429627026


Page: 134

View: 253

This book introduces an events-based approach to understanding digital experience. Focusing on the event-ontologies of Bergson and Whitehead’s process metaphysics, it explores subjective experience and objective reality as unified ‘events’ in the form of concrete slabs of existence. Such slabs are temporally defined by a term or period, in which all physical-chemical processes and personal subjective experience are included. Bringing together insights from a range of different specialisms, it urges us to consider a science of nature that includes both physical and non-physical realities and, from this ontological position, draws on philosophy, media, and user experience practice to provide a new account of the technological or virtual world of today. An examination of the manner in which process philosophy may be applied to contemporary digital experience, this volume will appeal to scholars of philosophy, science and technology studies and information systems.

Understanding Digital PiracyUnderstanding Digital Piracy

Even ii the music industry wins its Iawsuits and receives heity ... Digital. Rights. Management. As technoIogy has evoIved that makes it easier to share ...

Author: Susan Meyer

Publisher: The Rosen Publishing Group, Inc

ISBN: 9781448895212


Page: 48

View: 218

Looks at the evolution of digital piracy, discusses how major players in the entertainment industries are working to protect their copyrights, and considers the future of digital content.

Manufacturing in Digital IndustriesManufacturing in Digital Industries

In our understanding, “Digital Tribology is a set of approaches based on digital microscopy (integration of computer control of the microscope with ...

Author: J. Paulo Davim

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 9783110575262


Page: 125

View: 151

Digital Industry can provide the framework for examining the challenges of future production technology. This book describes some of the various aspects that can, and may, influence future manufacturing. Computational intelligence techniques, cyber-physical systems, virtual and cloud-based manufacturing and man-machine interaction are studied and some of the most recent research completed by international experts in industry and academia is considered. Case studies provide practical solutions.

Understanding Digital SocietiesUnderstanding Digital Societies

Many of these deaths would be preventable if powerful organisations, such as vehicle manufacturers or industry, took different decisions about their ...

Author: Jessamy Perriam

Publisher: SAGE

ISBN: 9781529733877


Page: 496

View: 223

Understanding Digital Societies provides a framework for understanding our changing, technologically shaped society and how sociology can help us make sense of it. You will be introduced to core sociological ideas and texts along with exciting global examples that shed light on how we can use sociology to understand the world around us. This innovative, new textbook: Provides unique insights into using theory to help explain the prevalence of digital objects in everyday interactions. Explores crucial relationships between humans, machines and emerging AI technologies. Discusses thought-provoking contemporary issues such as the uses and abuses of technologies in local and global communities. Understanding Digital Societies is a must-read for students of digital sociology, sociology of media, digital media and society, and other related fields.

Business Management and Communication Perspectives in Industry 4 0Business Management and Communication Perspectives in Industry 4 0

Understanding. Digital. Congruence. in. Industry. 4.0. Berna Ulusoy Hochschule Fresenius University of Applied Sciences, Germany ABSTRACT Industry 4.0 is a ...

Author: Özbebek Tunç, Ay?egül

Publisher: IGI Global

ISBN: 9781522594185


Page: 337

View: 867

Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.

Understanding Digital LiteraciesUnderstanding Digital Literacies

In orderto understand the argument that this ad makes, we need to formulate the proposition 'cows are victims of the fashion industry' and the argument 'it ...

Author: Rodney H. Jones

Publisher: Routledge

ISBN: 9780415673150


Page: 214

View: 625

Assuming no knowledge of linguistics, Understanding Digital Literacies provides an accessible and timely introduction to new literacies for university students. It supplies readers with the theoretical and analytical tools with which to explore the discursive structures, linguistic features and the social impact of a host of new media practices.

Understanding the Interactive Digital Media Marketplace Frameworks Platforms Communities and IssuesUnderstanding the Interactive Digital Media Marketplace Frameworks Platforms Communities and Issues

UNDERSTANDING THE INTERACTIVE DIGITAL MEDIA MARKETPLACE: FRAMEWORKS, ... 2nd phase SIGIDE will take a more international and industry facing dimension.

Author: Sharma, Ravi S.

Publisher: IGI Global

ISBN: 9781613501481


Page: 427

View: 449

Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Understanding Digital Image ProcessingUnderstanding Digital Image Processing

Earlier digital image processing was mainly used in the newspaper industry to make images look better or for simply converting black and white images into ...

Author: Vipin Tyagi

Publisher: CRC Press

ISBN: 9781351342674


Page: 368

View: 957

This book introduces the fundamental concepts of modern digital image processing. It aims to help the students, scientists, and practitioners to understand the concepts through clear explanations, illustrations and examples. The discussion of the general concepts is supplemented with examples from applications and ready-to-use implementations of concepts in MATLAB®. Program code of some important concepts in programming language 'C' is provided. To explain the concepts, MATLAB® functions are used throughout the book. MATLAB® Version 9.3 (R2017b), Image Acquisition Toolbox Version 5.3 (R2017b), Image Processing Toolbox, Version 10.1 (R2017b) have been used to create the book material. Meant for students and practicing engineers, this book provides a clear, comprehensive and up-to-date introduction to Digital Image Processing in a pragmatic manner.

Understanding Digital Signal ProcessingUnderstanding Digital Signal Processing

Digital signal processing has never been more prevalent or easier to perform. ... process used only in industrial research centers and universities.

Author: Richard G. Lyons

Publisher: Pearson Education

ISBN: 0137028520


Page: 99998

View: 189

Amazon.com’s Top-Selling DSP Book for Seven Straight Years—Now Fully Updated! Understanding Digital Signal Processing, Third Edition, is quite simply the best resource for engineers and other technical professionals who want to master and apply today’s latest DSP techniques. Richard G. Lyons has updated and expanded his best-selling second edition to reflect the newest technologies, building on the exceptionally readable coverage that made it the favorite of DSP professionals worldwide. He has also added hands-on problems to every chapter, giving students even more of the practical experience they need to succeed. Comprehensive in scope and clear in approach, this book achieves the perfect balance between theory and practice, keeps math at a tolerable level, and makes DSP exceptionally accessible to beginners without ever oversimplifying it. Readers can thoroughly grasp the basics and quickly move on to more sophisticated techniques. This edition adds extensive new coverage of FIR and IIR filter analysis techniques, digital differentiators, integrators, and matched filters. Lyons has significantly updated and expanded his discussions of multirate processing techniques, which are crucial to modern wireless and satellite communications. He also presents nearly twice as many DSP Tricks as in the second edition—including techniques even seasoned DSP professionals may have overlooked. Coverage includes New homework problems that deepen your understanding and help you apply what you’ve learned Practical, day-to-day DSP implementations and problem-solving throughout Useful new guidance on generalized digital networks, including discrete differentiators, integrators, and matched filters Clear descriptions of statistical measures of signals, variance reduction by averaging, and real-world signal-to-noise ratio (SNR) computation A significantly expanded chapter on sample rate conversion (multirate systems) and associated filtering techniques New guidance on implementing fast convolution, IIR filter scaling, and more Enhanced coverage of analyzing digital filter behavior and performance for diverse communications and biomedical applications Discrete sequences/systems, periodic sampling, DFT, FFT, finite/infinite impulse response filters, quadrature (I/Q) processing, discrete Hilbert transforms, binary number formats, and much more