Professional Commercial PhotographyProfessional Commercial Photography



Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success.

Author: Lou Jacobs

Publisher: Amherst Media

ISBN: 9781584284390

Category:

Page: 127

View: 238

Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success. Commercial photographers create images that are designed to sell products, services, political candidates, organizations, corporations, and any other marketable commodity or idea, and their clients range from advertising agencies, manufacturers, retail stores, hotels, restaurants, and other businesses. With a section focusing on each of these types of services, this reference provides a quick workshop on an area of expertise, furnishing those new to the business with a wide variety of information about each specialty. Tips for selecting the most effective equipment for each subgenre as well as technical information about each camera combine with business-savvy know-how—from marketing, bidding, budgeting, building referrals, managing the office, and more—making this a comprehensive reference for being both behind and in front of the lens.

Commercial Photography HandbookCommercial Photography Handbook



Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry.

Author: Kirk Tuck

Publisher: Amherst Media

ISBN: 9781584285625

Category:

Page: 127

View: 224

Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.

Studio Commercial PhotographyStudio Commercial Photography



True financial success lies in how you think about what you shoot, and it's the subject of this essential guide by one of the best in the business, who says, "My brain is my important piece of photo equipment".

Author: Jack Reznicki

Publisher: Kodak

ISBN: 0879857838

Category:

Page: 176

View: 205

Jack Reznicki takes you inside his New York studio to show how his work progresses from concept to finished photograph. You'll learn how he bids jobs, builds sets, and works with clients, models, and crew.

Lighting for PhotographersLighting for Photographers



Including interviews from professional photographers and illustrated with over 200 images, this book introduces basic photographic concepts and equipment needs, and takes the reader from the lighting process through to starting a successful ...

Author: Joseph Lavine

Publisher: Routledge

ISBN: 9781351166638

Category:

Page: 240

View: 875

Lighting is one of the most important aspects of any photograph. The best images create dimension and drama, which goes beyond formulas and lighting recipes. In Lighting for Photographers: An Introductory Guide to Professional Photography, commercial photographers and instructors Joe Lavine and Brad Bartholomew offer a unique philosophy of lighting, starting with an understanding of the characteristics of lighting to build great shots. Including interviews from professional photographers and illustrated with over 200 images, this book introduces basic photographic concepts and equipment needs, and takes the reader from the lighting process through to starting a successful career in photography both in the studio and on location. Readers will learn a comprehensive approach to lighting including what light does, composition, experimentation, practical tools and techniques, equipment, metering and histograms, and how to launch and grow their career. With downloadable instructor resources featuring discussion questions and quizzes, this fully updated edition is ideal for introductory level photography and lighting courses as well as the amateur photographer looking to apply the appropriate lighting to realize their conceptual and aesthetic goals.

The Business of Commercial PhotographyThe Business of Commercial Photography



In this comprehensive career guide, professional photographer Ira Wexler addresses fundamental business issues and discusses important market concerns.

Author: Ira Wexler

Publisher: Amphoto

ISBN: IND:30000056775533

Category:

Page: 192

View: 103

The Business of Commercial Photography tells you everything you need to know about starting a successful commercial photography studio or making your studio more profitable. In this comprehensive career guide, professional photographer Ira Wexler addresses fundamental business issues and discusses important market concerns. In the second half of the book, 30 leading, international commercial photographers share the secrets of their success in revealing profiles.
Picture this--an A to Z guide to becoming a successful working photographer, written by one of the leading professional photographers in the business. Covering virtually every business and artistic issue, topics include dozens of no-fail strategies and tested techniques for getting started to run and grow a dynamic business. 225 photos.

Commercial Photographer s Master Lighting GuideCommercial Photographer s Master Lighting Guide



You can also use this book to explain to clients the light you think will best
enhance their project—without having to set up the shot. If you want to be a
professional commercial photographer, this book will give you the foundation you
need to ...

Author: Robert Morrissey

Publisher: Amherst Media

ISBN: 9781608956357

Category:

Page: 128

View: 810

From lighting glass objects to photographing models indoors and out, this handbook demonstrates how to effectively use and control light using a variety of traditional and unconventional lighting equipment. Written by award-winning photographer Robert Morrissey for both the professional and the serious amateur photographer, this guide explains the different types of light and how to work with modifiers such as panels, umbrellas, grids, and mirrors. More than 100 detailed lighting diagrams help ensure proper placement and are useful while pitching ideas to clients. Money-saving equipment and accessory alternatives are discussed along with strategies for working through obstacles during a shoot, making this manual a must-have resource for success on every project. This revised edition includes incorporates new equipment references, while adding several up-to-date case studies.

Professional PhotographyProfessional Photography



This essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international marketplace.

Author: Grant Scott

Publisher: CRC Press

ISBN: 9781317975267

Category:

Page: 196

View: 502

Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology transformed every aspect of the professional photographer’s workflow, but it has also changed business practices across the industry. This essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international marketplace. Highlights include practical examples and detailed advice about: Being well-versed in creating both still and moving images. Designing and maintaining a well-structured website. The importance of engaging with social media. Exploring personal projects to find new clients. Managing print sales and exhibiting. Understanding budgeting and copyright in a digital world. The accompanying podcast interviews with some of today’s top professional photographers provide additional insider information to help photographers understand their place in both the commercial and creative worlds.

Professional Photography Prophotos IProfessional Photography Prophotos I



While it was entered in the Commercial category in the International Exhibition of
Professional Photography , " 19 Cents a Pound " was admittedly more
experimental than most professional commercial photographers would get for a
client In ...

Author: Professional Photographers of America Staff

Publisher:

ISBN: 081742119X

Category:

Page: 64

View: 442

How to Succeed in Commercial PhotographyHow to Succeed in Commercial Photography



After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career.

Author: Selina Maitreya

Publisher: Simon and Schuster

ISBN: 9781581157987

Category:

Page: 240

View: 885

After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today’s marketing assistants, reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps they made in their work--and how others can avoid making the same mistakes. A special section explores how photographers can set goals, survive tough times, overcome creative blocks, and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Master Lighting Guide for Commercial PhotographersMaster Lighting Guide for Commercial Photographers



This must-have book includes 135 detailed lighting diagrams and step-by-step discussions that teach readers how to most effectively light a wide array of products, interiors and models.

Author: Robert Morrissey

Publisher: Amherst Media, Inc

ISBN: 1584281987

Category:

Page: 127

View: 587

This must-have book includes 135 detailed lighting diagrams and step-by-step discussions that teach readers how to most effectively light a wide array of products, interiors and models. Morrissey starts with a discussion on the types and characteristics of light photographers are likely to encounter on the job. Readers will also learn how to select and use cameras, electric flash units and modifiers to sculpt the light to suit their creative vision.

The Focal Handbook of Commercial PhotographyThe Focal Handbook of Commercial Photography



Before committing to an intensive ( and possibly expensive ) educational
program , seek out the advice of at least a couple of practicing professional
photographers to see what education they obtained for themselves and what they
require ...

Author: Gerry Kopelow

Publisher:

ISBN: UOM:39015045649905

Category:

Page: 355

View: 632

The Focal Handbook of Commercial Photography is a contemporary and pragmatic guide to professional practice and career planning that will help both aspiring and established photographers make appropriate choices in the face on the ongoing changes in this industry. Successful photographers must possess, or at least appreciate, many skills: artist, entrepreneur, accountant, designer, carpenter, chemist, creative director, keyboard wizard, and futurist. They practice elements of a two-hundred year old technology while learning new technologies that are only minutes old. This handbook will help commercial photographers succeed by providing an overview of business and technical strategies together with information to help interpret and apply new developments in the field. Discussing such topics as managing your studio and your business, as well as assistants, equipment, lighting, shooting techniques and situations, darkrooms, marketing, and pricing, this handbook will offer many practical hints on making more money in less time with less effort.

ASMP Professional Business Practices in PhotographyASMP Professional Business Practices in Photography



This indispensable guide covers the full range of business and legal questions that photographers might have, with comprehensive advice from the ASMP, the foremost authority in the field.

Author: American Society of Media Photographers

Publisher: Simon and Schuster

ISBN: 9781581157581

Category:

Page: 480

View: 534

At last! The eagerly anticipated revised edition of the photographer’s "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset management; metadata standards; the role of Internet, FTP, and e-mail technologies; the impact of media consolidation on assignment and stock photography; and much more. This indispensable guide covers the full range of business and legal questions that photographers might have, with comprehensive advice from the ASMP, the foremost authority in the field. In eleven in-depth chapters, more than two dozen industry experts explore pricing and negotiating, ethics, rights in traditional and electronic media, publishing, and much more. Business and legal forms, checklists, and an extensive cross-media bibliography make this the one reference book that deserves a place on every successful photographer’s bookshelf. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.