Sport Management EducationSport Management Education

first-hand experience needed for many in sport management to understand and feel what it may be like in a particular field. ... The classroom activity, called EconFantasy, is a semester-long simulation that facilitates real-life sport ...

Author: Mike Rayner

Publisher: Routledge

ISBN: 9781000537437


Page: 286

View: 666

This book examines a range of contemporary issues related to the global delivery of sport management education. At a time of unprecedented change in Higher Education, the book looks closely at how sport management education can and should deliver positive outcomes in sport business and management outside of the university. The book brings together sport management academics from around the globe and examines how their practice in education has been shaped by the cultural, religious, and political context of the national regions in which they work. It aims to identify core principles in sport management education and implementation, and discusses the key aspects of sport management programmes, from curriculum design and pedagogy to issues around unified accreditation and the needs of employers. It also focuses in on what sport management education might look like in an increasingly digital post-COVID world. This is essential reading for all sport management educators and anybody working in sport-related professions looking to understand global educational platforms and their implications for policy at local, regional, national, and international level.

Routledge Handbook of Theory in Sport ManagementRoutledge Handbook of Theory in Sport Management

the living room become the fantasy front office? A cognitive evaluation of the consumption habits of fantasy sport users«. North American Society of Sport Management Conference. Pittsburgh, PA. Lee, D. and Trail, G.T. (2011a) ...

Author: George B. Cunningham

Publisher: Routledge

ISBN: 9781317621157


Page: 412

View: 404

Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book to trace the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic research, teaching and learning, and in the development of professional practice. Written by a world-class team of international sport management scholars, each of whom has taken a leading role in developing a particular theory or framework for understanding sport management, the book covers the full span of contemporary issues, debates, themes and functional approaches, from corporate social responsibility and diversity to strategy, marketing and finance. Every chapter explores a key theoretical approach, including an overview of that theory, a discussion of the process of theory development and of how the theory has been employed in research, practice or teaching, and outlines directions for future research in that area. Each chapter includes cases and examples, as well as short illustrative commentaries from people who have used that particular theory in their work, and attempts to highlight the theory-practice links, or gaps, in that area. For a fully-rounded understanding of what sport management is and how it should be studied, taught and practiced, a thorough grounding in theory is essential. The Routledge Handbook of Theory in Sport Management is therefore important reading for all advanced students, researchers, instructors, managers and practitioners working in this exciting field.

The Routledge Handbook of Digital Sport ManagementThe Routledge Handbook of Digital Sport Management

Digital media in international sport: Engaging fans via social media and fantasy sports. In E. MacIntosh, G. Bravo and M. Li (Eds.), International Sport Management (2nd ed.), Chapter 21. Naraine, ...

Author: Michael L. Naraine

Publisher: Taylor & Francis

ISBN: 9781000788198


Page: 396

View: 469

The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context. Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade. The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.

Routledge Handbook of Sport and New MediaRoutledge Handbook of Sport and New Media

Fantasy sports, suchas the North American Football League (NFL) 'Fantasy Football,' offers fansa similar chance ... Fantasy football, like otherfantasy games, puts you in the front office and on the sidelines as General Manager and ...

Author: Andrew C Billings

Publisher: Routledge

ISBN: 9781136292125


Page: 374

View: 481

New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs, and never before have the lines between producer, consumer, enactor, fan and athlete been more blurred. The Internet has made virtually everything available for sports media consumption; it has also made understanding sports media substantially more complex. The Routledge Handbook of Sport and New Media is the most comprehensive and in-depth study of the impact of new media in sport ever to be published. Adopting a broad, interdisciplinary approach, the book explores new media in sport as a cultural, social, commercial, economic, and technological phenomenon, examining the profound impact of digital technologies on that the way that sport is produced, consumed and understood. There is no aspect of social life or commercial activity in general that is not being radically influenced by the rise of new media forms, and by offering a "state of the field" survey of work in this area, the Routledge Handbook of Sport and New Media is important reading for any advanced student, researcher or practitioner with an interest in sports studies, media studies or communication studies.

Sports MarketingSports Marketing

The same technology the company uses to serve MLB clubs also powers Bloomberg Sports Front Office 2012, a comprehensive fantasy baseball app that advises players as they draft and manage their teams. “Our understanding of the market is ...

Author: Matthew D. Shank

Publisher: Routledge

ISBN: 9781317743453


Page: 672

View: 312

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Fantasy Football s Big SixFantasy Football s Big Six

In the same way, playing fantasy football is fun because every respective fantasy football champion gets to experience the same real-life excitement that professional football players, coaches and front office people feel when their ...

Author: Robert Zarzycki

Publisher: AuthorHouse

ISBN: 1467859516


Page: 236

View: 344

Fantasy Football's Big Six brings you a complete collection of draft tips and strategies from six of the most successful fantasy football players in the world! Content covers all types of fantasy football leagues including redraft, salary cap, auction, IDP, and dynasty/keeper leagues.

Religion and Sport in North AmericaReligion and Sport in North America

Although treated as a leisure activity, fantasy football offers an intensive form of skill-building for ... of the game but as competitors who assert dominance by mastering the data-crunching and management skills of the marketplace.

Author: Jeffrey Scholes

Publisher: Taylor & Francis

ISBN: 9781000636178


Page: 296

View: 374

From athletes praising God to pastors using sport metaphors in the pulpit, the association between sport and religion in North America is often considered incidental. Yet religion and sport have been tightly intertwined for millennia and continue to inform, shape, and critique one another. Moreover, sport, rather than being a solely secular activity, is one of the most important sites for debates over gender, race, capitalism, the media, and civil religion. Traditionally, scholarly writings on religion and sport have focused on the question of whether sport is a religion, using historical, philosophical, theological, and sociological insights to argue this matter. While these efforts sought to answer an important question, contemporary issues related to sports were neglected, such as globalization, commercialization, feminism, masculinity, critical race theory, and the ethics of doping. This volume contains lively, up-to-date essays from leading figures in the field to fill this scholarly gap. It treats religion as an indispensable prism through which to view sports, and vice versa. This book is ideal for students approaching the topic of religion and sport. It will also be of interest to scholars studying sociology of religion, sociology of sport, religion and race, religion and gender, religion and politics, and sport in general.

How Canadians Communicate VHow Canadians Communicate V

11 As sports writers Bob Harris and Emil Kadlec write, “Fantasy football offers NFL fans the otherwise ... can do a better job than the coach on the sidelines or the general manager in the front office or the owner in the owner's box.

Author: David Taras

Publisher: Athabasca University Press

ISBN: 9781771990073


Page: 395

View: 164

Fewer Canadians than ever are lacing up skates, swimming lengths at the pool, practicing their curve ball, and experiencing the thrill of competition. However, despite a decline in active participation, Canadians spend enormous amounts of time and money on sports, as fans and followers of sporting events and sports culture. Never has media coverage of sports been more exhaustive, and never has it been more driven by commercial interests and the need to fuel consumerism, on which corporate profits depend. But the power plays now occurring in the arena of sports are by no means solely a matter of money. At issue as well in the media capture of sports are the values that inform our daily lives, the physical and emotional health of the population, and the symbols so long central to a sense of Canadian identity. Writing from a variety of perspectives, the contributors to this collection set out to explore the impact of the media on our reception of, and attitudes toward, sports—to unpack the meanings that sports have for us as citizens and consumers. Some contributors probe the function of sports as spectacle—the escalation of violence, controversies over drug use, and the media’s coverage of tragic deaths—while others shed light on the way in which the media serve to transform sports into a vehicle for the expression of identity and nationalism. The goal is not to score points but to prompt critical discussion of why sports matter in Canadian life and culture and how they contribute to the construction of identity.

American Sports in an Age of ConsumptionAmerican Sports in an Age of Consumption

On sites where money is on the line, such charming sentimentalities have no place—fantasy sports have become more ... argues similarly that fantasy football provides participants an opportunity to engage in “vicarious management,” which ...

Author: Cory Hillman

Publisher: McFarland

ISBN: 9781476624723


Page: 204

View: 741

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.

Fantasy Sports and the Changing Sports Media IndustryFantasy Sports and the Changing Sports Media Industry

This in particular is the main reason I am still here. I'm not particularly a good player, but this community is fantastic. A lot of the appeal of (the league) is the community. I personally am one of the worst players in the league, ...

Author: Nicholas David Bowman

Publisher: Lexington Books

ISBN: 9781498504898


Page: 314

View: 119

This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society. \