Emotions Advertising and Consumer ChoiceEmotions Advertising and Consumer Choice



ability to consider other factors gave rise to cognitive reflections and more complex choices . When such instances of cognitive reflections and complex choices occur , their outcome may be somewhat reflected in adjusted emotional ...

Author: Flemming Hansen

Publisher: Copenhagen Business School Press DK

ISBN: 8763001985

Category:

Page: 462

View: 516

"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.

Emotional ChoicesEmotional Choices



The blend of these emotions and identity dynamics shaped his determination to confront the Americans and to prevail over them in “the mother of all battles.” In these instances, emotional choice theory yielded useful additional ...

Author: Robin Markwica

Publisher: Oxford University Press

ISBN: 9780192513120

Category:

Page: 399

View: 141

Why do states often refuse to yield to military threats from a more powerful actor, such as the United States? Why do they frequently prefer war to compliance? International Relations scholars generally employ the rational choice logic of consequences or the constructivist logic of appropriateness to explain this puzzling behavior. Max Weber, however, suggested a third logic of choice in his magnum opus Economy and Society: human decision making can also be motivated by emotions. Drawing on Weber and more recent scholarship in sociology and psychology, Robin Markwica introduces the logic of affect, or emotional choice theory, into the field of International Relations. The logic of affect posits that actors' behavior is shaped by the dynamic interplay among their norms, identities, and five key emotions: fear, anger, hope, pride, and humiliation. Markwica puts forward a series of propositions that specify the affective conditions under which leaders are likely to accept or reject a coercer's demands. To infer emotions and to examine their influence on decision making, he develops a methodological strategy combining sentiment analysis and an interpretive form of process tracing. He then applies the logic of affect to Nikita Khrushchev's behavior during the Cuban missile crisis in 1962 and Saddam Hussein's decision making in the Gulf conflict in 1990-1 offering a novel explanation for why U.S. coercive diplomacy succeeded in one case but not in the other.

Emotion and Its Relationship to Acceptance Food Choice and Consumption The New PerspectiveEmotion and Its Relationship to Acceptance Food Choice and Consumption The New Perspective



Emotion,. Acceptance,. Food. Choice,. and. Consumption: Some. New. Perspectives. Witoon Prinyawiwatkul School of Nutrition ... Several studies have reported emotional responses to food and their relationships to product acceptability, ...

Author: Witoon Prinyawiwatkul

Publisher: MDPI

ISBN: 9783036503707

Category:

Page: 120

View: 181

Food is a source of nutrients but it also provides basic pleasure and aesthetic experiences. Acceptance, food choice, and consumption are affected by many factors, including both intrinsic and extrinsic factors and cues, as well as consumer characteristics. Food-elicited emotions are becoming a critical component in designing products that meet consumers’ needs and expectations. Several studies have reported on the presence of emotional responses to food and the relationships of these to product acceptability, preference, and choice. This Special Issue brings together a small range of studies with a diversity of approaches that provide good examples of the complex and multidisciplinary nature of this subject matter.

Emotions and Values in Equity Crowdfunding Investment Choices 1Emotions and Values in Equity Crowdfunding Investment Choices 1



We do not reject the calculation and pursuit of financial selfinterest as a determinant of choice, ... It is indeed the emotional dimension of the choice that seems, to us, to be insufficiently explored in the context of equity ...

Author: Christian Goglin

Publisher: John Wiley & Sons

ISBN: 9781786306333

Category:

Page: 224

View: 559

Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. This first volume centers on the emotional and axiological determinants of choice. A transdisciplinary theoretical analysis is carried out, combining different fields within the social sciences, primarily finance, marketing and psychology. This state of the art leads to the emergence of an original theoretical framework for understanding investment choices in equity crowdfunding.

The Politics of Emotions Candidates and ChoicesThe Politics of Emotions Candidates and Choices



project points to specific contexts where particular emotional dimensions have more than a moderate impact. ... support for the proposition that emotions be included as an additional variable to studying determinants of vote choice.

Author: Heather E. Yates

Publisher: Springer

ISBN: 9781137515278

Category:

Page: 139

View: 365

Anchored in the idea that political campaigns matter to electoral outcomes, The Politics of Emotions, Candidates and Choices analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters’ perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate’s message, this analysis isolates specific emotional dimensions that were influential on voters’ appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrate the causal relationships between voters’ emotional responses and issue appraisals, this book illustrates the specific electoral contexts when voters’ emotions are trusted as political knowledge and transferred to their beliefs about certain policies.

Choice Readings for Public and Private EntertainmentsChoice Readings for Public and Private Entertainments



By Expression we mean the utterance of words with their accompanying emotions . We do not develop the full thought of an emotional selection by the mere repetition of the words . If we did , the tenderest pathos and the sublimest ...

Author: Robert McLean Cumnock

Publisher:

ISBN: OSU:32435080007818

Category:

Page: 478

View: 670

Emotions and Values in Equity Crowdfunding Investment Choices 2Emotions and Values in Equity Crowdfunding Investment Choices 2



A new reading prism The individual predictive model places emotion at the heart of the choice – a project that is “emotionally close” to us and attracts us. Let us note that the individual predictive model is based on emotions, ...

Author: Christian Goglin

Publisher: John Wiley & Sons

ISBN: 9781786306340

Category:

Page: 368

View: 607

Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. Volume 1 presents a transdisciplinary theoretical analysis, combining different fields within the social sciences, primarily finance, marketing and psychology. In this second volume, an explanatory model is developed on the basis of this theoretical framework, which is then empirically tested using data from laboratory experiments. This book also proposes the original theory of emotional matching, which is both justified and substantiated. It personalizes behavior and offers a new perspective based on project characteristics and investor preferences.

Choice Readings for Public and Private EntertainmentChoice Readings for Public and Private Entertainment



By Expression we mean the utterance of words with their accompanying emotions . We do not develop the full thought of an emotional selection by the mere repetition of the words . If we did , the tenderest pathos and the sublimest ...

Author: Robert McLean Cumnock

Publisher:

ISBN: OSU:32435079791174

Category:

Page: 426

View: 243