E commerceE commerce



Electronic Commerce includes the consumer-oriented commerce of the Internet, electronic markets and electronic data interchange. It introduces the basic concepts, outlines the technical requirements and addresses the problems.

Author: David Whiteley

Publisher: McGraw-Hill Book Company Limited

ISBN: 0077095529

Category:

Page: 259

View: 804

Electronic Commerce includes the consumer-oriented commerce of the Internet, electronic markets and electronic data interchange. It introduces the basic concepts, outlines the technical requirements and addresses the problems.

EcommerceEcommerce



Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.

Author: Robert T. Plant

Publisher: Prentice Hall Professional

ISBN: 0130198447

Category:

Page: 343

View: 189

Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.

The Ultimate E Commerce StrategyThe Ultimate E Commerce Strategy



These are only a few of the many problems that will constantly plague you when you roll without a strategy. This book has been designed to save you from these troubles to begin with.

Author: Jonathan Baird

Publisher:

ISBN: 9798648254138

Category:

Page: 26

View: 588

A wise man once said; "Tactics are temporary, strategy last forever." In the modern age of shiny objects, bells and whistles this is as true as it's ever been and those who find meaningful and lasting success know and use this truth in everything they do.Having the right strategy tells you where to turn your attention, when to move, when to consolidate and how to identify when you're really ahead of the game. While the best strategies are relatively simple, easy to adopt and should be built in from day one, many overlook implementing a strategy when starting a new business or project. Deploying a strategy is absolutely crucial when starting out and for those that have already found their feet without one, adding the right strategy is certain to have a profound effect on achievement of all kinds. In this book you will learn the secret business strategy responsible for such achievements. The only strategy you will ever need to start or scale your own e-Commerce business to the moon and beyond, The Ultimate e-Commerce Strategy.

E business and E commerce ManagementE business and E commerce Management



Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations.

Author: Dave Chaffey

Publisher: Pearson Education

ISBN: 0273707523

Category:

Page: 663

View: 819

Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

E CommerceE Commerce



This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

Author: Amir Manzoor

Publisher: Amir Manzoor

ISBN: 9783843370301

Category:

Page: 432

View: 728

The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

Airline e CommerceAirline e Commerce



This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation.

Author: Michael Hanke

Publisher: Routledge

ISBN: 9781317336976

Category:

Page: 610

View: 482

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

Leading Digital StrategyLeading Digital Strategy



This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen.

Author: Christopher Bones

Publisher: Kogan Page Publishers

ISBN: 9780749473105

Category:

Page: 240

View: 486

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change.

Implementing E commerce StrategiesImplementing E commerce Strategies



Different measurement criteria are important for companies that have different
strategies or may be in a different stage of their life cycle or their e-commerce
development. The multiple measures will typically include both financial and ...

Author: Marc J. Epstein

Publisher: Greenwood Publishing Group

ISBN: 027598463X

Category:

Page: 208

View: 708

"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--BOOK JACKET.

E Commerce StrategyE Commerce Strategy



2.3.3 Background to the Japanese E-Commerce Strategy ··················· 63 2.3.4
Strategic Orientation of Japanese E-Commerce ······················· 64 2.3.5 Contents of
Japanese E-Commerce Strategy ··························· 65 2.3.6 Strategic Efforts ...

Author: Zheng Qin

Publisher: Springer

ISBN: 9783642394140

Category:

Page: 351

View: 103

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

E Commerce StrategyE Commerce Strategy



Chapter. 7. E-Commerce. Strategy. 7.1. Learning. Objectives. At the end of the
chapter, the students would learn. • Strategic positioning of e-commerce
Competitive advantage from e-commerce ...

Author: Sanjay Mohapatra

Publisher: Springer Science & Business Media

ISBN: 9781461441410

Category:

Page: 262

View: 175

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

Department of Commerce Strategic Plan For Department of Commerce Strategic Plan For



The strategy to promote ecommerce will involve all parts of the Department
during FY 2000–FY 2005. Perhaps the most remarkable aspect of the explosive
growth of e-Commerce transactions Over the Internet has been its spontaneous,
 ...

Author: United States. Dept. of Commerce

Publisher:

ISBN: PSU:000047045231

Category:

Page:

View: 473

Strategies for e BusinessStrategies for e Business



This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.

Author: Tawfik Jelassi

Publisher: Springer Nature

ISBN: 9783030489502

Category:

Page: 795

View: 620

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Electronic CommerceElectronic Commerce



In a clear and concise way, this book will help dispel the uncertainty surrounding electronic commerce by explaining how the reader can overcome obstacles and reservations and capitalize on the many benefits on offer.

Author: Paul Timmers

Publisher: John Wiley & Sons Incorporated

ISBN: 0471720291

Category:

Page: 268

View: 143

Finally, a number of scenarios provide a window on the future of business-to-business electronic commerce."--BOOK JACKET.

Global E Commerce Strategies for Small BusinessesGlobal E Commerce Strategies for Small Businesses



Create an initial checklist of how many of the necessary conditions for success
you have fulfilled , and then identify opportunities and start writing your e -
business plan for the international market . The messages of Goethe , Confucius ,
and ...

Author: Eduardo Da Costa

Publisher: MIT Press

ISBN: 0262262398

Category:

Page: 220

View: 635

How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.

Encyclopedia of E Commerce Development Implementation and ManagementEncyclopedia of E Commerce Development Implementation and Management



Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection ...

Author: Lee, In

Publisher: IGI Global

ISBN: 9781466697881

Category:

Page: 2375

View: 649

The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .

Gale Encyclopedia of E commerceGale Encyclopedia of E commerce



are designed to work in conjunction with other business strategies not related to
the Internet . ... To develop the e - commerce potential of AOL , Pittman began
working to convince online retailing giants like Amazon . com to sell their wares
on ...

Author: Jane A. Malonis

Publisher:

ISBN: UOM:39015056158887

Category:

Page: 863

View: 245

Provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. Presents answers to common questions about website development, financing, advertising, and more. Features 470 essays covering topics and terms, profiles of the top e-commerce companies, biographies of e-commerce innovators, and coverage of events and legislation related to e-commerce.