Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across ...
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 9781781902110
Category:
Page: 300
View: 422
Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Author: Thomaï Serdari
Publisher: Springer Nature
ISBN: 9783030453015
Category:
Page:
View: 487
This illuminating sourcebook uncovers the story the most fabled creators, from Hermès of Paris and Trickers of London through to legendary US brands Chippewa and Wesco.
Author: Caroline Cox
Publisher: Bloomsbury Academic
ISBN: 085785755X
Category:
Page: 287
View: 680
While clothing and accessories served a particular function in times past,
especially during the Ice Age, luxury fashion has evolved to the point where its
users wear such items not necessarily out of function, but for fashion and prestige
...
Author: Tsan-Ming Choi
Publisher: Springer
ISBN: 9789811029769
Category:
Page: 200
View: 489
Given that there might be differences in consumer responses toward corporate
sustainability messages between luxury and mass fashion brands because of
distinctively different characteristics in their target consumers, this study explored
...
Author: Chris K. Y. Lo
Publisher: Springer
ISBN: 9789811088780
Category:
Page: 194
View: 398
Table 8.2 Interview topic guide Broad questions Probes • Would you like to share
the story of your latest purchase of luxury fashion? • What does luxury mean to
you? • Tell me why buying luxury fashion makes you feel good? • Why do you
buy ...
Author: Isabel Cantista
Publisher: Springer Nature
ISBN: 9783030256548
Category:
Page: 284
View: 668
Vintage and secondhand luxury fashion not only provides an interesting context,
but also is economically significant, with the vintage market sales figures having
reached £2.8bn in 2015 (Brooks 2015). The popularity of vintage has arisen as a
...
Author: Daniella Ryding
Publisher: Springer
ISBN: 9783319719856
Category:
Page: 222
View: 165
There has always been a silent credence that thetraditional luxury fashion arena
belongs toFrance and Italy. This is perhaps because ofthe special affinity
thesetwo countries havehad with fashion asan intricatepartof their cultures for
centuries.
Author: U. Okonkwo
Publisher: Springer
ISBN: 9780230590885
Category:
Page: 352
View: 150
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.
Author: Amanda Sikarskie
Publisher: Routledge
ISBN: 9781000259681
Category:
Page: 194
View: 143
This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
Author: Marta Massi
Publisher: Springer Nature
ISBN: 9783030261214
Category:
Page: 166
View: 365
The innovation strategy offamily firms in the luxuryfashion business mayfocus on
differentelements, suchas products and processes, according tothe framework
distinction. Even ifthis distinction between products and processes isnot ...
Author: E. Giacosa
Publisher: Springer
ISBN: 9781137498663
Category:
Page: 195
View: 943
Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms.
Author: Anna Cabigiosu
Publisher: Springer Nature
ISBN: 9783030488109
Category:
Page: 249
View: 849
